• Client
    lakritsroten
  • Commission
    corporate identity, packaging
  • about the project
  • Concept, naming, graphic identity and packaging design for one of Lakritsroten own-labels. My concept was to use the influencer Shalony van Stralendorff and her influential imagery and philosophy, both for packaging, look and story. The concept has been one of Lakritsrotens most successful own label projects.