• Client
    THE BODY SHOP INTERNATIONAL
  • Commission
    PACKAGING DESIGN
  • about the project
  • The suncare segement was at the time an unexplored marketing opportunity for the brand. My concept was chosen to represent this new launch in 2004. Each sub-category within the suncare segment - sun protection, moisturizing and self tan - is represented by its own colour facing forward on the outer packaging, still using all sub-categorys colours on the rest of the packaging. I was at the time an employee in the marketing department at The Body Shop International, London.